BTS’ V Becomes Global Ambassador for JINRO, Expanding the Soju Brand’s Worldwide Presence
BTS’ V has added another major partnership to his growing list of global endorsements, becoming the new Global Ambassador for JINRO, the world’s best-selling soju brand.
On July 2, 2026, HiteJinro officially announced V as JINRO’s new global ambassador as part of the brand’s strategy to strengthen its international presence and connect with consumers around the world. V is the first-ever Global Brand Ambassador for JINRO, marking a significant milestone for both the artist and the iconic Korean beverage brand.
V Becomes the First-Ever Global Ambassador for JINRO
According to HiteJinro, V will serve as the face of JINRO’s global marketing campaigns, representing the brand across international markets through various promotional activities.
The partnership aims to introduce JINRO’s heritage and Korean drinking culture to a broader global audience while strengthening the brand’s competitiveness overseas. HiteJinro stated that V’s worldwide popularity and cultural influence made him the ideal choice to lead the next chapter of JINRO’s global expansion.
A Global Icon Meets the World’s Best-Selling Soju Brand
JINRO has long been recognized as the world’s best-selling soju brand, reaching consumers in more than 80 countries through its expanding international distribution.
By appointing V as its first global ambassador, the company hopes to further increase brand awareness among younger consumers and K-pop fans worldwide. The collaboration reflects the growing influence of Korean culture, with K-pop continuing to play an important role in promoting Korean food and beverages on the global stage.
V Continues to Strengthen His Global Brand Power
Beyond his music career with BTS, V has established himself as one of the industry's most sought-after ambassadors.
Known for his sophisticated style, artistic image, and worldwide fanbase, V has collaborated with several global luxury and lifestyle brands throughout his career. His appointment as JINRO’s global ambassador expands his influence beyond fashion and luxury into the food and beverage industry.
Industry observers expect the partnership to generate strong international interest as both V and JINRO continue expanding their global reach.
Korean Culture Continues to Gain Global Recognition
The collaboration highlights the increasing popularity of Korean culture worldwide.
As K-pop artists continue to influence global trends across music, fashion, beauty, and lifestyle, brands are increasingly partnering with internationally recognized Korean celebrities to strengthen their global identity.
With V representing JINRO, the brand is expected to launch a variety of new campaigns introducing soju to consumers around the world while celebrating Korean culture through one of its most recognizable global stars.
Final Thoughts
BTS’ V has officially become JINRO’s first-ever Global Brand Ambassador, opening a new chapter for both the global superstar and the world’s leading soju brand.
As HiteJinro continues to expand its international presence, V’s worldwide popularity and cultural influence are expected to help introduce JINRO to even more consumers across the globe.
The partnership further demonstrates how K-pop artists continue to shape global marketing and elevate Korean brands on the international stage.