RESCENE Named First-Ever Brand Models for HOLLYS Coffee
K-pop girl group RESCENE has been selected as the new brand models for Korean coffee chain HOLLYS, marking a major milestone for both the group and the coffee brand.
Announced on August 18, 2026, the partnership makes RESCENE the first official brand models in HOLLYS's history since the coffee chain was founded in 1998.
RESCENE Becomes HOLLYS's First Brand Models
HOLLYS officially announced RESCENE as its new brand models on August 18.
The appointment is particularly notable because HOLLYS, which was established in 1998, had never previously appointed a brand advertising model. RESCENE therefore becomes the first group to officially represent the coffee brand as its brand models.
HOLLYS explained that the group was chosen for its bright, friendly image and positive energy, which the company felt matched the values it wants to communicate to customers.
Why Did HOLLYS Choose RESCENE?
According to HOLLYS, the company was particularly interested in RESCENE's own musical identity and potential for continued growth.
The group has recently attracted increased attention following the renewed popularity of its music, including its song “LOVE ATTACK,” which experienced a resurgence on music charts. RESCENE was also reported to have reached No. 1 in a recent rookie idol group brand reputation ranking.
HOLLYS said it expects RESCENE's bright and approachable energy to create positive synergy with the brand's focus on customer enjoyment.
RESCENE's Growing Brand Presence
The HOLLYS partnership comes as RESCENE continues to expand its presence beyond music.
Earlier in 2026, the group was also selected as a new brand model for Korean convenience store chain CU. That partnership includes collaborative products, branded content, and customer-participation events.
RESCENE's growing number of commercial partnerships reflects the increased attention surrounding the group following the resurgence of “LOVE ATTACK” and its growing popularity in Korea.
HOLLYS to Release New Advertising Campaign
HOLLYS plans to begin its marketing activities with RESCENE at the end of August 2026.
The brand announced that advertisements featuring the group will be released toward the end of the month, with additional activities planned as part of the new partnership.
At this stage, HOLLYS has not announced detailed information about specific collaborative products or special merchandise featuring RESCENE.
About RESCENE
RESCENE is a five-member K-pop girl group consisting of WONI, LIV, MINAMI, MAY, and ZENA.
The group debuted in 2024 and has continued building its profile through releases including “LOVE ATTACK,” “Pinball,” and the 2026 special single “Pretty Girl.”
Their growing popularity in Korea has led to increased attention from both music fans and brands.
Final Thoughts
RESCENE has been officially selected as HOLLYS's first-ever brand models, marking a historic partnership for the Korean coffee chain.
The collaboration comes as RESCENE continues to gain attention through the renewed popularity of its music and growing commercial presence. HOLLYS plans to begin releasing advertisements featuring the group at the end of August 2026.