BLACKPINK Rosé x Apple “new trick”: New Single & iPhone 18 Pro MV
BLACKPINK’s Rosé is returning with new solo music — and this time, she is teaming up with Apple for a special project.
Titled “new trick,” Rosé’s new single will be released on September 18, 2026 at 8 AM KST. The accompanying music video was filmed entirely using Apple’s newly unveiled iPhone 18 Pro and will be released as part of Apple’s iconic “Shot on iPhone” campaign.
With acclaimed music-video director Dave Meyers behind the project, “new trick” is shaping up to be one of Rosé’s most unexpected solo releases yet.
Rosé Announces New Single “new trick”
Rosé and Apple revealed the project through their official social media channels shortly after Apple unveiled the iPhone 18 Pro.
The new single “new trick” is scheduled to be released at 7 PM EDT on September 17, which corresponds to 8 AM KST on September 18.
The release will be a standalone single, rather than the official lead single for Rosé’s upcoming second solo album.
Rosé previously released her debut studio album rosie in December 2024, which included her global hit “APT.” with Bruno Mars.
Rosé x Apple: A “Shot on iPhone” Collaboration
The biggest highlight of “new trick” is undoubtedly its collaboration with Apple.
The entire music video was filmed using the iPhone 18 Pro, making the project part of Apple's global “Shot on iPhone” campaign.
Apple has previously used the “Shot on iPhone” series to showcase the filmmaking capabilities of its smartphones through collaborations with major artists. Rosé now joins that creative project with her own original song and music video.
This also makes “new trick” more than a typical comeback teaser. The single and its visual campaign are being introduced together as a collaboration between Rosé and one of the world's biggest technology brands.
Dave Meyers Directs the Music Video
The music video for “new trick” is directed by Dave Meyers, a highly acclaimed music-video director known for working with some of the biggest names in pop music.
Meyers has also previously worked with BLACKPINK, directing the group's 2025 single “JUMP.”
His involvement adds another interesting connection between Rosé's new solo project and BLACKPINK's recent music.
For “new trick,” Meyers and Rosé are taking a particularly distinctive approach by filming the entire music video with the iPhone 18 Pro.
A New Musical Direction for Rosé
The short teaser for “new trick” already hints at a different sound from Rosé's previous solo work.
The preview features distorted electric guitar sounds and layered vocals, suggesting a more energetic pop-rock direction.
In an interview with Vogue, Rosé explained that she wrote the song with frequent collaborator Amy Allen after attending the Met Gala earlier this year.
She described “new trick” as a much more playful song compared with some of the emotionally heavier material associated with rosie. Rosé also noted that the track reminded her of the pop-rock songs often used in Apple's advertising during the 2000s, making the Apple collaboration a particularly natural fit for the song.
A Stylish New Era for Rosé
“new trick” arrives nearly two years after rosie, giving fans a new glimpse at where Rosé is heading as a solo artist.
Her debut album established a more intimate and emotional side of her artistry, while “new trick” appears to move toward something brighter, more playful, and pop-rock inspired.
The Apple partnership also gives the release a unique visual identity. Rather than simply promoting a new song, Rosé is introducing it through a major creative campaign centered around the iPhone 18 Pro and mobile filmmaking.
For international fans, the project is especially notable because the music, fashion, technology, and visual storytelling are all being combined into one release.
Mark Your Calendar
Rosé's new single “new trick” will officially arrive on September 18 at 8 AM KST.
The release will come alongside a music video directed by Dave Meyers and filmed entirely on the iPhone 18 Pro for Apple's “Shot on iPhone” campaign.
With a new pop-rock-inspired sound, a major Apple collaboration, and a high-profile director behind the visuals, “new trick” offers a fresh look at Rosé's solo artistry before her next full-length album.
Final Thoughts
Rosé's “new trick” is shaping up to be more than just a surprise new single. The collaboration with Apple gives the release a strong visual and creative identity, while the iPhone 18 Pro-shot music video makes the project particularly distinctive.
Musically, the early preview suggests that Rosé is exploring a brighter and more playful side of her sound. Combined with Dave Meyers' direction and Apple's “Shot on iPhone” campaign, the project feels like an exciting new chapter between rosie and her upcoming second solo album.
For fans who have been waiting for new Rosé music, September 18 is definitely a date to mark on the calendar.