ITZY Secures Their Future: Contract Renewal and the Magical "ON AIR" Pop-up Experience
Great news for MIDZY around the world! ITZY has officially renewed their contracts with JYP Entertainment, ensuring that all five members; Yeji, Lia, Ryujin, Chaeryeong, and Yuna, will continue their journey together. This exciting announcement came during their recent fan meeting, and it couldn't have come at a better time for fans who have been eagerly waiting to hear about the group's future.
A United Decision for a Brighter Future
The contract renewal news was particularly significant as it happened ahead of their original contracts' expiration early next year. What makes this even more special is that all five members chose to stay together as a complete group, demonstrating their strong bond and commitment to ITZY's legacy. After nearly 10 months of rest, Lia's return to the group during their "GOLD" era last year showed just how important unity has been to their success.
JYP Entertainment expressed their delight in the announcement, promising full support for ITZY's continued global ambitions. This renewal represents more than just a business decision—it's a testament to the group's loyalty to each other and their dedication to their fans.
Experience ITZY "ON AIR" - A Pop-up Store Like No Other
Adding to the excitement, ITZY has launched their special "ITZY x TWINZY POP-UP STORE ON AIR" experience. Located at 97-1 Yeonmujang-gil, Seongdong-gu, Seoul, this innovative pop-up store runs through September 25, 2025, and offers fans a unique immersive experience.
The "ON AIR" concept perfectly aligns with their recent fan meeting "ITZY THE FORCE FAN MEETING ITZY MIDZY, FLY!" creating a cohesive theme that celebrates their connection with fans. The pop-up store isn't just about merchandise—it's designed as an interactive space where MIDZY can feel closer to their favorite group.
What Makes This Pop-up Special
The ITZY ON AIR pop-up store offers several exciting features:
- Exclusive Merchandise: Special limited-edition items available only at the pop-up location
- Interactive Experiences: Photo opportunities and themed installations
- Visit Rewards: Special gifts for visitors and reservation holders
- Purchase Benefits: Exclusive photo cards and merchandise gifts for purchases over ₩50,000
- Stamp Missions: Fun activities for fans to complete during their visit
- SNS Events: Social media campaigns connected to the pop-up experience
A Growing Trend in K-pop Marketing
This pop-up store continues ITZY's tradition of creating unique fan experiences. Following their successful "GOLD" pop-up store in late 2024, the group continues to innovate in connecting with their fanbase.
The location in Seoul's Seongdong-gu district has been carefully chosen to be accessible to both local and international fans, and the reservation system ensures that everyone gets a chance to participate in this special experience.
A Bright Future Ahead
With their contracts renewed and creative projects like the "ON AIR" pop-up store showing their innovative approach to fan engagement, ITZY is clearly setting themselves up for continued success. The group's ability to maintain their unity while constantly evolving their artistic expression and fan interactions demonstrates why they remain one of the most beloved acts in K-pop.
For MIDZY who can't make it to Seoul, keep an eye out for potential online events and merchandise releases that often accompany these pop-up experiences. And with the contract renewal secured, fans can look forward to many more years of ITZY's music, performances, and creative projects.
The "ON AIR" pop-up store and contract renewal news together paint a picture of a group that's not just surviving but thriving in the competitive K-pop landscape. ITZY continues to prove that when talent, dedication, and strong fan relationships come together, the sky truly is the limit.
The ITZY x TWINZY POP-UP STORE "ON AIR" runs until September 25, 2025, at 97-1 Yeonmujang-gil, Seongdong-gu, Seoul. Reservations and more information can be found through official ITZY channels.